Web Design & Development

Seamless, Strategic, and Built for Impact

Your website isn’t just a digital storefront—it’s the center of your brand’s online experience. A well-crafted website needs to be visually engaging, strategically structured, and optimized for conversions. With a background in UX, behavioral science, and development, I create sites that don’t just look great—they guide users toward meaningful actions and business growth.

faqs & tutorials
How Do I Control the Images That Show Up for My Business in Google Search?
To control your business’s image results in Google, start by removing outdated or irrelevant photos from old platforms and directories, upload high-quality, optimized images to your website and verified business listings, and use proper filenames, alt text, schema markup, and XML sitemaps to ensure new images are indexed and ranked. Regularly update your content and monitor what images appear using Google Search and reverse image tools.
Read Full Article
How Do You Optimize Content for Google’s AI Overviews (SGE)?
To optimize for Google’s AI Overviews (SGE), focus on clear, concise answers to specific questions, prioritize E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), structure your content with semantic HTML and headings, use conversational language, and cover topics comprehensively while staying readable.
Read Full Article
Why Does My Bounce Rate Suck Even Though My Site Looks “Great”?
Your bounce rate is likely high because your website’s messaging, speed, or content doesn’t meet visitor expectations—even if the design looks professional. Bounce rate issues usually stem from unclear value propositions, slow loading times, confusing navigation, or a lack of strong calls to action. To fix it, audit your content, UX, and site performance with the user’s intent in mind.
Read Full Article
What are customer journey maps—and why do they matter?
Customer journey maps are visual tools that illustrate each step a customer takes when interacting with your brand, from first awareness to post-purchase. They’re used to identify friction, improve experience, and align internal teams around real customer behavior.
Read Full Article
What’s the Right Time to Invest in a Website Redesign—and What Should I Do First?
If your website looks fine but isn’t performing—or if your business has outgrown it—it may be time to redesign. But don’t start with visuals. Start by asking: what’s not working, who is it for, and what’s the goal? A successful website redesign begins with strategy, not software. Prioritize user journeys, performance gaps, and alignment with your brand goals before touching the design.
Read Full Article
How to Audit Your Website UX in Under 30 Minutes
You can audit your website’s user experience in under 30 minutes by focusing on five core areas: homepage clarity, scroll and click behavior, user drop-off points, usability flow, and mobile speed. Using free tools like Hotjar, Microsoft Clarity, Google Analytics, and PageSpeed Insights, you’ll uncover friction points that frustrate users—even if your site looks polished. A fast UX audit reveals where your site is underperforming so you can fix what matters without a full redesign.
Read Full Article
Website Strategy & UX: Mapping the Path to Success

A website without a clear strategy is just another URL. I take a user-first approach, ensuring that every interaction on your site is intentional, seamless, and designed to drive engagement and conversions.

Understanding how users navigate your site is key to reducing friction and increasing conversions. I develop detailed user journey maps that:

  • Identify pain points and drop-off areas
  • Optimize site architecture for ease of navigation
  • Align page layouts with user expectations and behavior

A great website isn’t just about traffic—it’s about action. I refine conversion pathways by:

  • Crafting compelling CTAs and lead magnets
  • Streamlining forms and checkout experiences
  • Implementing behavioral nudges that drive action

Real user feedback is invaluable. I conduct usability tests and analyze heatmaps, session recordings, and A/B tests to:

  • Identify and eliminate UX barriers
  • Optimize content placement and site flow
  • Continuously improve based on real audience behavior
Web Design & Development: Building Future-Proof Digital Experiences

I don’t just design websites—I build high-performing, scalable, and conversion-driven platforms tailored to your brand’s needs.

Your website should be as functional on mobile as it is on desktop. I create fully responsive, mobile-optimized websites that:

  • Load fast and efficiently on all screen sizes
  • Use adaptive layouts for enhanced user experience
  • Prioritize accessibility and usability for all users

A powerful website needs a scalable, easy-to-manage backend. I implement CMS solutions that allow teams to:

  • Easily update content without technical expertise
  • Leverage SEO-friendly frameworks for growth
  • Integrate seamlessly with e-commerce, automation, and CRM tools

For businesses needing next-level performance and flexibility, I offer headless CMS development. This approach:

  • Decouples the front-end and back-end for better scalability
  • Enables blazing-fast load times with modern frameworks
  • Provides omnichannel content distribution across platforms
related posts
Article
How to Build Trust Online When No One Reads Anymore
Users don’t read—they skim. This article breaks down how to earn trust with structure, clarity, and visual cues that deliver meaning at a glance....
Article
How to Build a Static WordPress Site Without Learning React or JAMstack
You don’t need to go full JAMstack to speed up your WordPress site. This guide shows how to create a lightweight, static-friendly version using tools you already know....
Article
Designing for the Scroll: Why Top-Heavy Layouts Are Failing in 2025
Above-the-fold obsession is outdated. This post explores how to design for natural scrolling behaviors, creating flow and pacing that mirrors how people actually browse....
Article
How to Design Emotionally Intelligent Forms (and Why 2025 UX Demands It)
Forms are more than data collection—they’re touchpoints for trust. This post explores how thoughtful microcopy, error handling, and emotional cues can turn cold inputs into warm interactions....
Article
How to Structure Your Website for AI-Driven Search (Like SGE and ChatGPT Plugins)
AI is changing how search engines—and users—consume content. This article shows how to structure your site so it’s easy for both algorithms and humans to understand and surface....
Article
How to Future-Proof Your UX with System-Based Typography and Fluid Spacing
Design that holds up across screen sizes starts with smart systems. Learn how to build a UX foundation using modular type scales and spacing tokens that keep things responsive and readable....
Article
The Imperfect Human Element: Why I Stopped Designing for the Best-Case Scenario
Ideal users don’t exist. This post shares what happens when we stop designing for best-case scenarios and instead build for the quirks, flaws, and unpredictability of real people....
Article
How to Create Accessible Focus States for Keyboard and Screen Reader Users
If users can’t see where they are on the page, they can’t use it. This guide helps developers create focus states that work visually and functionally for all users....
Article
Cognitive Load and UX: Why Too Many Choices Make Website Users Bounce
When users think too hard, they leave. Learn how to reduce decision fatigue in your digital experiences using behavioral science-backed UX principles....