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Growing up with ADHD meant I was endlessly curious—and constantly pulled in opposite directions. One side of me craved beauty, story, and self-expression. The other? Patterns, systems, logic, and the quiet thrill of solving complex problems.
So when it came time to choose a major, I didn’t.
Not really.
I majored in fine arts. But on the side, I dove headfirst into behavioral psychology and web development. I couldn’t help it. I was obsessed with both the why behind human behavior and the how of building things that work. In hindsight, I wasn’t indecisive—I was integrating.
That tension—between right-brain storytelling and left-brain strategy—became the through-line of my career. It’s what led me into UX design, where form meets function. And it’s what eventually drew me into brand strategy and behavioral marketing, where every choice is both an art and a science.
I started in UX design and front-end development, learning early that great design isn’t just about what looks good—it’s about what feels right. That understanding of user behavior naturally pulled me into broader conversations: how we communicate, influence, and build trust.
Eventually, I began applying behavioral science across the full marketing landscape—from branding and creative direction to data-backed strategy and customer experience design.
I’ve led teams across industries. Built campaigns that moved metrics and people. Reimagined customer journeys with a single focus in mind: make every message matter.
And through it all, I’ve stayed close to the work. I don’t believe in leadership by detachment. I believe in testing ideas alongside the strategists, creatives, and developers I collaborate with. Because the best insights don’t happen in silos—they happen in motion, through shared vision and real-time iteration.
In 2024, I was diagnosed with a rare form of nasal cancer. Within months, I underwent a total rhinectomy and began a multi-stage reconstructive journey that’s still unfolding.
That experience didn’t just reshape my body—it rewired how I see human behavior.
Suddenly, I wasn’t studying how people cope with pain or uncertainty—I was the case study. I learned how powerfully mindset shapes our experience. How two people can walk through the same storm and walk out with wildly different stories.
It could’ve broken me. But instead, it gave me something rare: clarity. I learned to pay closer attention to the narratives we build, the emotions we hide behind data points, and the invisible barriers that shape every interaction.
That insight now flows into every part of my work. I see users differently. I see customers differently. I see humans differently.
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I’m always creating something—writing novels under a pen name (because I love love stories), painting late at night when my head’s too full, or playing piano to get out of it entirely. Some days, it’s structured. Other days, it’s just whatever feels like it needs out.
I’m also a language nerd. Learning new ones keeps me focused—like a mental reset button that’s both discipline and escape. Right now, I’m juggling grammar tables and vocabulary flashcards alongside client decks and strategy sessions, and somehow it all fits.
Nature is where I go to unplug and recharge. I hike, kayak, and camp as often as I can. At home, I’m usually tripping over two overly attached dogs or sketching out ideas with my husband (who’s a musician and just as idea-obsessed as I am).
Whether I’m painting, writing, planning, or building, it’s all part of the same drive: to learn, to create, to make something meaningful. That’s the rhythm I live in—and I bring it with me to every brand, every project, every story I help shape.
