Tripp
Marketing, Creative, and CX director
Designing for Real Human Behavior
Hi, I’m Amber, a marketing, creative, and customer experience director with deep roots in UX and a behavioral-science mindset. I build strategies, brands, and digital experiences that meet people where they are—then move them to action.
expertise
Expertise Across Strategy, Creative, and Execution
Strategy isn’t just big-picture thinking—it’s hands-on, human-centered work across touchpoints. I lead and execute at the intersection of:
Marketing Strategy & Execution
Holistic, data-driven strategies designed to engage the right audience, on the right platforms, with the right message.
Creative Direction & Branding
A behavioral science-driven approach to branding, ensuring that every aspect—from strategy to design to content—is built for meaningful connection and long-term impact.
Web Design & Development
With a background in UX, behavioral science, and development, I create sites that don’t just look great—they guide users toward meaningful actions and business growth.
Advertising & Media Strategy
Custom crafting media strategies to ensure that every ad dollar works smarter, engaging the right audience at the right time to drive meaningful results.
Data &
Consumer Insights
Helping brands transform raw data into actionable insights that fuel smarter marketing, stronger customer relationships, and more impactful business decisions.
From the Blog
I write about the psychology behind trust, design, marketing, and what makes brands resonate. Sometimes I write about recovery and reinvention, too.
Article
Most brands say they want to be authentic on social media. But scroll through their feeds, and what you often...
Journal Entry
There’s a conversation I’ve been dodging lately. To be completely honest, there are several—not earth-shattering heart-to-hearts or life-altering declarations, but...
Article
After years of pushing the envelope on cookie deprecation—and sending the industry on an inevitable collision course—Google has quietly done...
FAQ
Why your personal search results matter more than ever Whether you’re a doctor, designer, lawyer, or marketer—people are Googling you....
FAQ
Why is my personal information showing up online in the first place? Public record sites—also known as data brokers—collect and...
FAQ
Why B2B Marketers Shouldn’t Ignore YouTube in 2025 With over 2.5 billion users and deep integrations with Google’s ad platform,...
Article
Brand guidelines were originally created to create consistency. But somewhere along the way, consistency became rigidity. And rigidity kills connection....
Journal Entry
Not every misunderstanding needs to be fixed. That’s a tough pill to swallow if you’re someone who cherishes clarity, connection,...
FAQ
So you’ve launched your account on X (formerly Twitter). Zero followers. No momentum. Just a blinking cursor and a platform...
Article
Account-Based Marketing (ABM) has moved from buzzword to business strategy. But what is it really? And how can modern brands...
Article
Nearly every company has values. They’re framed on the wall, listed on the careers page, and recited at all-hands meetings....
Article
We’ve known for years that people scroll. But in 2025, they’re scrolling differently. Faster. More passively. Often while multitasking. And...
Behavior-Driven Marketing That Connects
Everything I build—every campaign, every strategy, every message—starts with a single goal: real connection. When marketing aligns with how people naturally think, feel, and behave, it stops feeling like a pitch and starts feeling like a conversation.
I use behavioral science not as a gimmick, but as a guide—to create work that feels intuitive, thoughtful, and human. It’s not just about reach. It’s about resonance.
Because the best marketing doesn’t just get noticed. It builds trust. It creates movement. And it sticks.
faqs & tutorials
How Do I Boost My Professional Web Presence (and Bury Personal Results)?
To build a strong professional presence online—and reduce the visibility of outdated or overly personal content—create authoritative, consistent profiles across high-ranking platforms like Google Business, LinkedIn, industry directories, and portfolio sites. Supplement these with thought leadership content, press features, and SEO-optimized bios to control what shows up when someone Googles your name.
How do I remove my personal information from the internet as a professional?
Start by opting out of data broker websites like Spokeo, Whitepages, and YellowPages. Use automated services or go through manual opt-out processes on each site, and set up Google Alerts to monitor your name regularly.
How Do I Use YouTube Ads for B2B Marketing? (The Complete 2025 Strategy)
Yes, YouTube ads are highly effective for B2B in 2025—especially when paired with intent-based targeting, lead form extensions, and retargeting strategies. While many brands overlook YouTube in favor of LinkedIn or Google Search, it’s one of the most powerful and underused channels for reaching technical buyers, engineers, and procurement teams who actively research solutions.
How to Get Followers on X (Twitter) When You’re Starting from Scratch
To get followers on X when starting from scratch, optimize your profile, post consistently around a few focused topics, actively engage with others in your niche, and mix personal insights with professional value. Commenting thoughtfully on relevant posts and showing up daily builds visibility and trust over time.
What’s the difference between customer experience (CX) and user experience (UX), and why does it matter in digital strategy?
Customer Experience (CX) refers to the entire journey a person has with your brand, from first touchpoint to long-term relationship. User Experience (UX) is about the functionality, usability, and feel of specific digital interactions like websites or apps. UX is part of CX—but they are not interchangeable. Knowing the difference is essential for building a strategy that connects emotionally and performs functionally.
How to Build a Marketing Strategy That Aligns With Buyer Behavior
To build a marketing strategy that aligns with buyer behavior, start by mapping your customer’s decision-making process—from awareness to action. Use qualitative and quantitative data to understand their goals, pain points, habits, and objections at each stage. Then, tailor your messaging, channels, and content to meet them where they are, not just where you want them to be. Strategy rooted in behavior always outperforms strategy rooted in assumptions.
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