Tripp
Marketing, Creative, and CX director
Designing for Real Human Behavior
Hi, I’m Amber, a marketing, creative, and customer experience director with deep roots in UX and a behavioral-science mindset. I build strategies, brands, and digital experiences that meet people where they are—then move them to action.
Featured Articles & Tips
expertise
Expertise Across Strategy, Creative, and Execution
Strategy isn’t just big-picture thinking—it’s hands-on, human-centered work across touchpoints. I lead and execute at the intersection of:
Marketing Strategy & Execution
Holistic, data-driven strategies designed to engage the right audience, on the right platforms, with the right message.
Creative Direction & Branding
A behavioral science-driven approach to branding, ensuring that every aspect—from strategy to design to content—is built for meaningful connection and long-term impact.
Web Design & Development
With a background in UX, behavioral science, and development, I create sites that don’t just look great—they guide users toward meaningful actions and business growth.
Advertising & Media Strategy
Custom crafting media strategies to ensure that every ad dollar works smarter, engaging the right audience at the right time to drive meaningful results.
Data &
Consumer Insights
Helping brands transform raw data into actionable insights that fuel smarter marketing, stronger customer relationships, and more impactful business decisions.
From the Blog
I write about the psychology behind trust, design, marketing, and what makes brands resonate. Sometimes I write about recovery and reinvention, too.
Article
Most teams don’t lose time because anyone can’t do their job. They lose time in the gaps between jobs. Dev asks whether the “card” is a reusable component or a one-off. Design says it’s a component, but the file has three slightly different paddings. Someone realizes the mobile layout wasn’t...
Article
A practical, budgetable list of digital marketing tools and tactics worth adopting in 2026—grounded in real execution, real platforms, and what holds up for both B2B and B2C teams....
Journal Entry
I can understand a medical explanation and still fall apart in a parking lot ten minutes later. That used to confuse me, mostly because it felt irrational. I assumed knowledge would do most of the emotional heavy lifting. If I could learn enough, ask enough questions, follow the plan precisely,...
Article
AI can make your brand look polished and completely forgettable. This article explores how to use AI in your creative process without losing texture, trust, or a human voice....
Article
Remote meetings often reward the loudest voices. This post explores how leaders and teams can protect airtime, practice real listening, and create a culture where ideas actually land....
Article
Choosing between a traditional, headless, or hybrid CMS can feel like a purely technical decision. It isn’t. This post breaks down each model through the lens of editors, developers, and end users so you can pick a stack that supports real content workflows, multi-channel experiences, and long-term flexibility without overengineering...
Article
This post reframes audience research through the DISC model—Red, Yellow, Green, and Blue—so you can spot behavioral patterns in your data and design experiences that match how different personalities make decisions....
Journal Entry
My ADHD loves big plans and then forgetting all of them. The 1–3–5 rule is how I keep that from running my life: one workout, three acts of basic care, five small learning blocks every day. Paired with a Sunday planner ritual, it turns to-do lists into actual promises I...
Article
Most buyers aren’t giving your campaign their full attention. They’re skimming between notifications and tabs. This post reframes the classic funnel as attention windows and shows how to design campaigns that earn one more second, then another, until you finally win real focus with creative, UX, and media working together....
Article
Most brand work is either outward-facing (“What do customers think of us?”) or inward-facing (“How do we attract talent?”). The problem is that your buyers and your employees experience the same company. When the story they’re told doesn’t match the reality inside, trust erodes fast. A modern brand has to...
Article
Accessibility is often treated as a late-stage checklist item, but it is one of the fastest ways to improve overall UX, expand your market, and build trust. This post reframes accessibility as a strategic advantage and walks through concrete, realistic ways to bake it into design, development, and content from...
Journal Entry
There are people who change the temperature of a room the second they enter. Not because they’re loud or relentlessly cheerful, but because they carry a steady kind of “we’ll figure it out.” Spend enough time with them and your shoulders drop, your thoughts unclench, and the next step stops...
Behavior-Driven Marketing That Connects
Everything I build—every campaign, every strategy, every message—starts with a single goal: real connection. When marketing aligns with how people naturally think, feel, and behave, it stops feeling like a pitch and starts feeling like a conversation.
I use behavioral science not as a gimmick, but as a guide—to create work that feels intuitive, thoughtful, and human. It’s not just about reach. It’s about resonance.
Because the best marketing doesn’t just get noticed. It builds trust. It creates movement. And it sticks.
faqs & tutorials
How Can I Make My Brand Feel More Human in a Digital-First World?
To make your brand feel more human, focus on emotional clarity, authentic voice, and behavioral signals that build trust. Digital-first doesn’t have to mean impersonal. The most successful brands create real emotional connections—even through a screen.
What’s the Best Way to Test a Landing Page?
The best way to test a landing page is to run an A/B test with a clear hypothesis, meaningful traffic, and a single variable change—while tracking behavioral data, not just conversions.
What Is Hyper-Personalization in Marketing—And How Do You Actually Use It?
Hyper-personalization uses real-time data, predictive analytics, and behavioral insights to tailor content, experiences, and offers to each individual—not just segments. Unlike traditional personalization, it considers context, timing, and intent, making every interaction feel intuitive and relevant. The key to using it effectively? Data strategy, behavioral understanding, and the right tech to power dynamic delivery.
How Do I Create a Customer Journey Map That Actually Helps My Business?
A meaningful customer journey map reflects how your customers actually experience your brand—from first impression to long-term engagement. To create one that drives real results, you need to focus on real data, clear stages, emotional touchpoints, and actionable opportunities for improvement.
How Can I Improve My Website’s UX Without a Full Redesign?
You can improve your website’s UX without a full redesign by making targeted updates—like simplifying navigation, improving mobile responsiveness, speeding up page loads, and refining content hierarchy—based on user behavior and feedback.
How Do I Control the Images That Show Up for My Business in Google Search?
To control your business’s image results in Google, start by removing outdated or irrelevant photos from old platforms and directories, upload high-quality, optimized images to your website and verified business listings, and use proper filenames, alt text, schema markup, and XML sitemaps to ensure new images are indexed and ranked. Regularly update your content and monitor what images appear using Google Search and reverse image tools.
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