Tripp
Marketing, Creative, and CX director
Designing for Real Human Behavior
Hi, I’m Amber, a marketing, creative, and customer experience director with deep roots in UX and a behavioral-science mindset. I build strategies, brands, and digital experiences that meet people where they are—then move them to action.
Featured Articles & Tips
expertise
Expertise Across Strategy, Creative, and Execution
Strategy isn’t just big-picture thinking—it’s hands-on, human-centered work across touchpoints. I lead and execute at the intersection of:
Marketing Strategy & Execution
Holistic, data-driven strategies designed to engage the right audience, on the right platforms, with the right message.
Creative Direction & Branding
A behavioral science-driven approach to branding, ensuring that every aspect—from strategy to design to content—is built for meaningful connection and long-term impact.
Web Design & Development
With a background in UX, behavioral science, and development, I create sites that don’t just look great—they guide users toward meaningful actions and business growth.
Advertising & Media Strategy
Custom crafting media strategies to ensure that every ad dollar works smarter, engaging the right audience at the right time to drive meaningful results.
Data &
Consumer Insights
Helping brands transform raw data into actionable insights that fuel smarter marketing, stronger customer relationships, and more impactful business decisions.
From the Blog
I write about the psychology behind trust, design, marketing, and what makes brands resonate. Sometimes I write about recovery and reinvention, too.
Article
Anti-design is everywhere right now—gritty fonts, clashing colors, broken grids. But the best versions aren't messy by accident. They're intentionally designed to feel raw, real, and human. Here's how to embrace the movement without throwing your principles out the window....
Article
AI tools promise speed, efficiency, and enhanced creativity—but a recent MIT study reveals a surprising downside: decreased brain activity, weaker memory, and lower curiosity. This post explores what’s really at stake when we let AI do the heavy lifting—and how to keep our thinking sharp in an age of convenience....
Journal Entry
Over a year after head and neck radiation, I still experience cognitive fog—quiet, persistent, and hard to explain unless you’ve lived through it. This isn’t ADHD. It isn’t distraction. It’s recovery. And some days, it feels like trying to think through glass....
Article
AI can optimize a campaign. But it can’t inspire action on its own. The missing piece? Behavioral science. In this article, we explore how blending automation with human insight leads to smarter, more resonant marketing....
Article
Cursor, Copilot, and other AI pair programmers are doing more than just accelerating development. They're forcing digital teams to rethink who does what, when, and how. Here’s how smart teams are adapting....
Article
When users hesitate at checkout, it’s rarely because they changed their mind—it’s because the process gave them time to. Here’s how fast checkout options like Apple Pay, Google Pay, Amazon Pay, and PayPal eliminate friction and help conversions stick....
Article
Design trends come and go, but user experience is evolving in a deeper way. In 2025, good UX is about more than looking sleek. It’s about reducing cognitive load, building trust, and guiding action—intuitively....
Journal Entry
For years, ADHD made me feel unpredictable—even unreliable. Now I see the patterns for what they are: energy, momentum, instinct, and yes, creativity. Here's how I work with it instead of against it....
FAQ
The Problem With Most Digital Branding When everything moves online, many brands default to looking clean, efficient, and safe. They prioritize templates over tone, and automation over connection. But while consistency matters, polish alone doesn’t build trust. People don’t want to interact with brands that feel distant or overly produced....
Article
In a world where attention spans have shrunk to the size of a swipe, your website or landing page has about three seconds to earn a second look. If your digital experience doesn’t immediately signal value, emotion, or trust, users won’t wait around to figure it out. They’ll scroll on—or...
FAQ
Testing your landing page shouldn’t feel like guesswork. Here’s how to structure A/B tests that actually lead to better conversions, deeper insights, and more confident decisions....
Journal Entry
When the strategic or creative part of my brain starts to dim, I don’t walk away—I shift gears. I make something small, something physical, something beautiful. It’s not about distraction. It’s about sparking the return....
Behavior-Driven Marketing That Connects
Everything I build—every campaign, every strategy, every message—starts with a single goal: real connection. When marketing aligns with how people naturally think, feel, and behave, it stops feeling like a pitch and starts feeling like a conversation.
I use behavioral science not as a gimmick, but as a guide—to create work that feels intuitive, thoughtful, and human. It’s not just about reach. It’s about resonance.
Because the best marketing doesn’t just get noticed. It builds trust. It creates movement. And it sticks.
faqs & tutorials
How Can I Make My Brand Feel More Human in a Digital-First World?
To make your brand feel more human, focus on emotional clarity, authentic voice, and behavioral signals that build trust. Digital-first doesn’t have to mean impersonal. The most successful brands create real emotional connections—even through a screen.
What’s the Best Way to Test a Landing Page?
The best way to test a landing page is to run an A/B test with a clear hypothesis, meaningful traffic, and a single variable change—while tracking behavioral data, not just conversions.
What Is Hyper-Personalization in Marketing—And How Do You Actually Use It?
Hyper-personalization uses real-time data, predictive analytics, and behavioral insights to tailor content, experiences, and offers to each individual—not just segments. Unlike traditional personalization, it considers context, timing, and intent, making every interaction feel intuitive and relevant. The key to using it effectively? Data strategy, behavioral understanding, and the right tech to power dynamic delivery.
How Do I Create a Customer Journey Map That Actually Helps My Business?
A meaningful customer journey map reflects how your customers actually experience your brand—from first impression to long-term engagement. To create one that drives real results, you need to focus on real data, clear stages, emotional touchpoints, and actionable opportunities for improvement.
How Can I Improve My Website’s UX Without a Full Redesign?
You can improve your website’s UX without a full redesign by making targeted updates—like simplifying navigation, improving mobile responsiveness, speeding up page loads, and refining content hierarchy—based on user behavior and feedback.
How Do I Control the Images That Show Up for My Business in Google Search?
To control your business’s image results in Google, start by removing outdated or irrelevant photos from old platforms and directories, upload high-quality, optimized images to your website and verified business listings, and use proper filenames, alt text, schema markup, and XML sitemaps to ensure new images are indexed and ranked. Regularly update your content and monitor what images appear using Google Search and reverse image tools.
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