Tripp
Marketing, Creative, and CX director
Designing for Real Human Behavior
Hi, I’m Amber, a marketing, creative, and customer experience director with deep roots in UX and a behavioral-science mindset. I build strategies, brands, and digital experiences that meet people where they are—then move them to action.
expertise
Expertise Across Strategy, Creative, and Execution
Strategy isn’t just big-picture thinking—it’s hands-on, human-centered work across touchpoints. I lead and execute at the intersection of:
Marketing Strategy & Execution
Creative Direction & Branding
Web Design & Development
Advertising & Media Strategy
Data &
Consumer Insights
From the Blog
I write about the psychology behind trust, design, marketing, and what makes brands resonate. Sometimes I write about recovery and reinvention, too.
Web design trends come and go. But clarity, scalability, and legibility? Those never go out of style. As devices diversify...
A few weeks ago, I shared a post on LinkedIn about designing for the fog—what it means to build digital...
Why do certain brands feel instantly familiar, even if you’ve never purchased from them? Why do you find yourself drawn...
A strong brand is never stagnant. Over time, businesses evolve, markets shift, and consumer expectations change. At some point, every...
In an era where consumers are constantly bombarded with digital content, a website is often the first point of contact...
Why do cliffhangers keep us glued to a show, even when we’re ready to call it a night? Why do...
There’s no shortage of books promising to transform your leadership, sharpen your creative instinct, or unlock your next big marketing...
When you think of iconic brands like Apple, Nike, or Coca-Cola, their visuals likely come to mind instantly. Whether it’s...
When was the last time you made a completely rational purchase? Chances are, your most recent buying decision wasn’t just...
Behavior-Driven Marketing That Connects
Everything I build—every campaign, every strategy, every message—starts with a single goal: real connection. When marketing aligns with how people naturally think, feel, and behave, it stops feeling like a pitch and starts feeling like a conversation.
I use behavioral science not as a gimmick, but as a guide—to create work that feels intuitive, thoughtful, and human. It’s not just about reach. It’s about resonance.
Because the best marketing doesn’t just get noticed. It builds trust. It creates movement. And it sticks.
work
