
Hi, I’m Amber, a marketing, creative, and customer experience director with deep roots in UX and a behavioral-science mindset. I build strategies, brands, and digital experiences that meet people where they are—then move them to action.
Strategy isn’t just big-picture thinking—it’s hands-on, human-centered work across touchpoints. I lead and execute at the intersection of:
I write about the psychology behind trust, design, marketing, and what makes brands resonate. Sometimes I write about recovery and reinvention, too.
The Problem With Most Digital Branding When everything moves online, many brands default to looking clean, efficient, and safe. They prioritize templates over tone, and automation over connection. But while consistency matters, polish alone doesn’t build trust. People don’t want to interact with brands that feel distant or overly produced....
A little over a year ago, I was coming up the stairs from my basement when I had to stop halfway. I remember sitting down, winded and disoriented, wondering why something so simple felt suddenly impossible. At the time, I didn’t know that a tumor was growing in my nasal...
Everything I build—every campaign, every strategy, every message—starts with a single goal: real connection. When marketing aligns with how people naturally think, feel, and behave, it stops feeling like a pitch and starts feeling like a conversation.
I use behavioral science not as a gimmick, but as a guide—to create work that feels intuitive, thoughtful, and human. It’s not just about reach. It’s about resonance.
Because the best marketing doesn’t just get noticed. It builds trust. It creates movement. And it sticks.
I design strategy the way I design UX: for real human behavior.
That means I don’t just guess what works—I look for the why behind what moves people. Every campaign, flow, and message I create is rooted in behavioral insight, not trends.
I lead by doing, not just directing.
I stay hands-on across branding, marketing, and CX—guiding big-picture strategy while staying close to execution. Whether I’m shaping a narrative or refining a conversion path, I build trust by showing up.
I don’t build for personas. I build for people.
Real people are busy, overwhelmed, skeptical, emotional. My work meets them where they are—then helps move them somewhere better. That’s how trust is built. That’s how brands grow.