Throughout my career, I’ve had the opportunity to wear many hats. I started out as a graphic designer, then became a web designer, then designer/developer, digital marketer, Creative Director, and then Digital Marketing Director. Having this type of versatility and agility in my personal portfolio gives me the ability to get hands-on with my team in order to deliver the best results. From research to branding, marketing campaign development and implementation to website design and development, I can do it all and therefore can help my team constantly grow by not just directing, but also teaching or rolling up my sleeves and lending a hand wherever help is needed.
Trinity Dunn is a new author who wanted to self-publish her first book on Amazon. She approached me for help with the creative and the marketing/advertising that would get her book noticed both pre and post-launch.
Marketing, particularly in the digital realm is ever-evolving and therefore in order to be impactful as a marketing leader, the education should never stop. I take a course on marketing, design, leadership, coding, or branding at least once a month and encourage my team to do the same.