Tripp
Marketing, Creative, and CX director
Designing for Real Human Behavior
Hi, I’m Amber, a marketing, creative, and customer experience director with deep roots in UX and a behavioral-science mindset. I build strategies, brands, and digital experiences that meet people where they are—then move them to action.
expertise
Expertise Across Strategy, Creative, and Execution
Strategy isn’t just big-picture thinking—it’s hands-on, human-centered work across touchpoints. I lead and execute at the intersection of:
Marketing Strategy & Execution
Holistic, data-driven strategies designed to engage the right audience, on the right platforms, with the right message.
Creative Direction & Branding
A behavioral science-driven approach to branding, ensuring that every aspect—from strategy to design to content—is built for meaningful connection and long-term impact.
Web Design & Development
With a background in UX, behavioral science, and development, I create sites that don’t just look great—they guide users toward meaningful actions and business growth.
Advertising & Media Strategy
Custom crafting media strategies to ensure that every ad dollar works smarter, engaging the right audience at the right time to drive meaningful results.
Data &
Consumer Insights
Helping brands transform raw data into actionable insights that fuel smarter marketing, stronger customer relationships, and more impactful business decisions.
From the Blog
I write about the psychology behind trust, design, marketing, and what makes brands resonate. Sometimes I write about recovery and reinvention, too.
Account-Based Marketing (ABM) has moved from buzzword to business strategy. But what is it really? And how can modern brands...
Nearly every company has values. They’re framed on the wall, listed on the careers page, and recited at all-hands meetings....
We’ve known for years that people scroll. But in 2025, they’re scrolling differently. Faster. More passively. Often while multitasking. And...
Not all friction in UX is functional. Some of it is emotional. And if you’re not designing your forms with...
We treat suffering like it’s a mistake.A deviation from the plan. A crack in the foundation. Something that shouldn’t be...
In marketing, every interaction matters—but not all moments are remembered equally. According to the Peak-End Rule, people judge an experience...
We’re no longer designing just for search engines. We’re designing for AI. As tools like Google’s Search Generative Experience (SGE),...
Make the Bed? Make Yourself. You’ve probably heard the advice: if you want to start your day with purpose, make...
Web design trends come and go. But clarity, scalability, and legibility? Those never go out of style. As devices diversify...
A few weeks ago, I shared a post on LinkedIn about designing for the fog—what it means to build digital...
Why do certain brands feel instantly familiar, even if you’ve never purchased from them? Why do you find yourself drawn...
A strong brand is never stagnant. Over time, businesses evolve, markets shift, and consumer expectations change. At some point, every...
Behavior-Driven Marketing That Connects
Everything I build—every campaign, every strategy, every message—starts with a single goal: real connection. When marketing aligns with how people naturally think, feel, and behave, it stops feeling like a pitch and starts feeling like a conversation.
I use behavioral science not as a gimmick, but as a guide—to create work that feels intuitive, thoughtful, and human. It’s not just about reach. It’s about resonance.
Because the best marketing doesn’t just get noticed. It builds trust. It creates movement. And it sticks.
faqs & tutorials
How to Get Followers on X (Twitter) When You’re Starting from Scratch
To get followers on X when starting from scratch, optimize your profile, post consistently around a few focused topics, actively engage with others in your niche, and mix personal insights with professional value. Commenting thoughtfully on relevant posts and showing up daily builds visibility and trust over time.
What’s the difference between customer experience (CX) and user experience (UX), and why does it matter in digital strategy?
Customer Experience (CX) refers to the entire journey a person has with your brand, from first touchpoint to long-term relationship. User Experience (UX) is about the functionality, usability, and feel of specific digital interactions like websites or apps. UX is part of CX—but they are not interchangeable. Knowing the difference is essential for building a strategy that connects emotionally and performs functionally.
How to Build a Marketing Strategy That Aligns With Buyer Behavior
To build a marketing strategy that aligns with buyer behavior, start by mapping your customer’s decision-making process—from awareness to action. Use qualitative and quantitative data to understand their goals, pain points, habits, and objections at each stage. Then, tailor your messaging, channels, and content to meet them where they are, not just where you want them to be. Strategy rooted in behavior always outperforms strategy rooted in assumptions.
How Do I Know If My Brand Positioning Is Actually Working—or Just Sounds Good in a Pitch Deck?
Brand positioning isn’t about what sounds good in a pitch deck—it’s about what sticks in the minds of real customers. If your positioning is working, you’ll see it reflected in customer behavior, brand recall, sales performance, and even how your team talks about the company. If you’re not seeing consistency, clarity, or traction across those signals, it’s time to revisit your strategy.
Why Does My Bounce Rate Suck Even Though My Site Looks “Great”?
Your bounce rate is likely high because your website’s messaging, speed, or content doesn’t meet visitor expectations—even if the design looks professional. Bounce rate issues usually stem from unclear value propositions, slow loading times, confusing navigation, or a lack of strong calls to action. To fix it, audit your content, UX, and site performance with the user’s intent in mind.
What are customer journey maps—and why do they matter?
Customer journey maps are visual tools that illustrate each step a customer takes when interacting with your brand, from first awareness to post-purchase. They’re used to identify friction, improve experience, and align internal teams around real customer behavior.
work
