Marketing, Creative, and CX director

Crafting Exceptional User Experiences

Hi! I’m Amber,  a Creative and Marketing Director with a unique lens on marketing—viewing every decision, campaign, and strategy through the comprehensive and meticulous eye of behavioral science. My journey began in the intricate world of UX design and development, where I learned the art of crafting experiences tailored to human behavior and expectations. This foundation has become the bedrock of my marketing philosophy, influencing every facet of my approach to branding and marketing.

A Journey from UX to Marketing Maestro

My foray into the world of marketing was driven by a profound realization: at the core of both UX design and marketing lies a deep understanding of human behavior. Just as UX design focuses on creating engaging and intuitive user experiences, marketing, at its essence, is about connecting with individuals on a level that resonates with their desires, needs, and actions. This synergy between UX principles and marketing strategies has guided my hands-on approach to rebranding and marketing, ensuring that every campaign is not just seen but felt, not just heard but understood.


Hands-On Experience, Holistic Strategies

With a rich history in agency settings, I’ve honed a hands-on approach that allows me to dive deep into all aspects of marketing and branding. From the initial research phase to the final execution, I’m there, ensuring that every element is aligned with the core behavioral insights that drive our target audience’s decisions. My experience spans across various industries, equipping me with the versatility to adapt and thrive in any market or niche.

Account-Based Marketing:

Target Account Identification

Personalized Campaign Strategies

Stakeholder Engagement Plans

Content Marketing:

SEO-Optimized Content Creation

Multimedia Content Development (videos, podcasts, infographics)

Editorial Calendar Management


Market Research:

Consumer Behavior Analysis

Competitive Landscape Mapping

Trend Forecasting


User Experience (UX) Design:

User Journey Mapping

Conversion Path Optimization

Usability Testing and Feedback Integration

Experiential Marketing:

Event Conceptualization and Execution

Brand Activation Campaigns

Customer Interaction Analysis


Email Marketing:

Segmented Campaign Design

A/B Testing and Optimization

Subscriber Lifecycle Management


Brand Strategy:

Brand Positioning and Messaging

Visual Identity Development

Brand Equity Measurement


Customer Relationship Management (CRM):

Customer Segmentation and Profiling

Personalized Communication Strategies

Customer Retention and Loyalty Programs


Social Media Marketing:

Platform-Specific Content Strategies

Engagement and Community Building

Analytics and Performance Tracking


Digital Advertising:

PPC Campaign Management

Display and Retargeting Strategy

Conversion Rate Optimization


Data Analytics:

Customer Data Segmentation

Marketing Performance Analysis

Predictive Behavioral Modeling


Search Engine Marketing (SEM):

Keyword Research and Strategy

SEO and PPC Integration

SERP Analysis and Optimization

A Commitment to Authentic Engagement

At the heart of my approach is a commitment to authentic engagement. By continuously aligning marketing strategies with the natural behaviors and expectations of our audience, we create not just campaigns but conversations, not just impressions but lasting relationships.

Join me on a journey where every marketing decision is a product of deep behavioral understanding, every brand strategy is a narrative woven with the threads of human psychology, and every campaign is a bridge connecting your brand to the hearts and minds of your audience. Together, let’s harness the power of behavioral science to create marketing that doesn’t just reach people but moves them.

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