The Scrubs Hub is more than just a medical uniform retailer—it’s a brand that celebrates the style, confidence, and dedication of healthcare professionals. This project involved building The Scrubs Hub’s identity from the ground up, leveraging behavioral research into the shopping habits of medical students and young professionals. From a modern website to engaging social media campaigns, the brand was designed to create a seamless and inspiring shopping experience for healthcare workers who work hard and look fabulous.
This case study showcases The Scrubs Hub’s brand guidelines, website, advertisements, promotional materials, and merchandise, all designed to connect with its audience in a fun, fresh, and professional way.
The Scrubs Hub needed a brand identity that reflected the energy, ambition, and style of modern healthcare professionals. The challenge was to balance functionality and fashion, creating a brand that felt both reliable and vibrant. The result? A bold yet professional look that speaks directly to young doctors, nurses, and medical students who want their scrubs to match their confidence.
Through in-depth behavioral research, we identified the key shopping habits of healthcare professionals—where they browse, what brands they engage with, and how they prefer to shop. Insights included:
Using this data, we developed a brand strategy that positioned The Scrubs Hub as a go-to destination for both style and function.
The Scrubs Hub logo combines modern typography with a clean, medical-inspired aesthetic, ensuring instant recognition across digital and physical spaces. The fresh teal, deep navy, and bold accent colors create a professional yet lively palette that stands out in the medical apparel industry.
The Scrubs Hub e-commerce platform was built with a mobile-first approach, ensuring healthcare professionals could shop easily on the go. The website features:
To engage and grow The Scrubs Hub’s community, we launched targeted social media campaigns that resonated with young healthcare professionals. These included:
“I Am a Hero” campaign, celebrating nurses with exclusive promotions.
Lifestyle-driven imagery, showcasing scrubs in real-world settings.
Interactive engagement strategies, including giveaways and influencer collaborations.
The brand’s advertisements and social media content were carefully designed to maintain the brand’s fun and stylish identity, ensuring high engagement and conversion rates.
