STI Global needed more than just a modernized website—they needed a strategic digital transformation. Their existing US and UK sites operated separately, creating inconsistencies in branding, navigation, and content management. The goal was to unify their global presence under a single, streamlined WordPress multi-site while introducing a more advanced and user-friendly experience. The redesign had to not only improve aesthetics but also enhance functionality, ensuring a seamless experience for both US and UK customers through location-based site switching.
The foundation of this redesign was strategic usability. By analyzing user behavior across both markets, I identified opportunities to simplify navigation while providing powerful new tools tailored to STI Global’s audience. Location-based multi-site switching ensures users automatically land on the most relevant content, while an advanced search system enables intuitive filtering for finding products, resources, and support materials effortlessly. A “Where to Buy” map was integrated to help customers quickly locate distributors, while robust FAQs and embedded videos enhance the self-service experience.
One of the standout features is the custom “Build-It” tool, allowing users to configure products to meet their specific needs—transforming complex decision-making into a guided, interactive process. The inclusion of digital brand guidelines ensures consistency in STI Global’s visual identity across all markets and stakeholders.
The new design delivers a full-screen, responsive experience that adapts beautifully across all devices. A sleek, modern interface improves readability and engagement, while interactive elements like the Build-It tool, advanced search filters, and “Where to Buy” maps ensure users can access the information they need with minimal friction. Feedback has highlighted the intuitive navigation, improved content discoverability, and the seamless transition between US and UK versions as standout improvements.
By balancing visual sophistication with advanced functionality, the redesigned STI Global website not only strengthens their global presence but also provides a refined, user-centric platform built for the future.
