Customer Experience Archives

What’s the difference between customer experience (CX) and user experience (UX), and why does it matter in digital strategy?

Amber Tripp Perez April 9, 2025

CX vs. UX: A Quick Definition Customer experience and user experience are often confused—but understanding the difference between CX and UX is critical if you’re aiming for a digital strategy that converts and retains. Customer

What are customer journey maps—and why do they matter?

Amber Tripp Perez February 10, 2025

Why customer journey maps exist Most businesses look at metrics in isolation: open rates, conversion rates, CSAT scores. But customers don’t live in those metrics—they live in journeys. A customer journey map is a framework