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Close-up of a team collaborating on a customer journey map using sticky notes and printed diagrams

How Do I Create a Customer Journey Map That Actually Helps My Business?

Amber Tripp Perez May 20, 2025

A customer journey map shouldn’t be a pretty poster that sits on a wall. It should be a practical tool that helps you see your business from your customer’s perspective—and make smarter decisions because of it.

What’s the difference between customer experience (CX) and user experience (UX), and why does it matter in digital strategy?

Amber Tripp Perez April 9, 2025

CX and UX are often used interchangeably—but they shape your strategy in very different ways. This post explains how they work together, where they diverge, and why both matter to your customer’s journey.

What are customer journey maps—and why do they matter?

Amber Tripp Perez February 10, 2025

A journey map isn’t just a diagram—it’s a window into how your customers think, feel, and decide. This guide shows why mapping the customer experience helps fix weak spots before they cost you.