Marketing Strategy & Execution

Turning Insights into Impactful Strategies

Great marketing isn’t just about visibility—it’s about connection. As a creative marketing director with a background in UX and behavioral science, I craft holistic, data-driven strategies designed to engage the right audience, on the right platforms, with the right message. Whether through hyper-personalized campaigns, immersive brand experiences, or high-converting digital strategies, I ensure every effort is built to resonate, engage, and drive action.

Account-Based Marketing (ABM): Precision Meets Personalization

For brands targeting high-value clients, a one-size-fits-all approach won’t cut it. ABM turns marketing into a strategic, relationship-driven initiative, focusing on key accounts as individual markets.

Success starts with knowing who to target. Through advanced data analytics, behavioral insights, and predictive modeling, I identify the most valuable accounts based on:

  • Industry, company size, and revenue potential
  • Buying intent signals and engagement trends
  • Decision-making hierarchies within target companies

ABM thrives on relevance. I design tailored, multi-channel campaigns that speak directly to each account’s pain points, challenges, and business goals. From custom landing pages and whitepapers to targeted ad campaigns, every touchpoint is designed to capture attention and drive conversions.

Winning over decision-makers requires a strategic engagement plan. I develop frameworks for multi-touch outreach via:

  • Personalized email sequences
  • LinkedIn networking and direct outreach
  • High-value events, webinars, and content-driven engagement
Experiential Marketing: Turning Brands into Memorable Experiences

Marketing isn’t just about what people see—it’s about what they feel. Experiential marketing creates immersive, interactive brand experiences that forge deeper emotional connections.

From pop-up activations to large-scale industry events, I craft strategic experiences that align with your brand’s identity and customer expectations. Every event is designed to:

  • Engage and captivate audiences in a meaningful way
  • Integrate digital & physical elements for maximum reach
  • Drive measurable ROI through lead capture and post-event nurturing

A successful activation goes beyond awareness—it immerses audiences in your brand story. I develop and execute creative activations that:

  • Transform passive audiences into active participants
  • Generate social media buzz and organic word-of-mouth marketing
  • Reinforce brand values through meaningful interactions

Experiential marketing should be data-driven. I leverage behavioral analytics to:

  • Measure audience engagement levels and sentiment
  • Assess conversion metrics from events and activations
  • Optimize future campaigns based on real-time feedback
Social Media Marketing: Strategy Meets Engagement

In today’s digital landscape, social media is where brands build authority, foster communities, and drive engagement. My approach ensures that every post, campaign, and interaction aligns with your broader marketing goals.

Each social platform serves a unique purpose. I design tailored content strategies optimized for:

  • LinkedIn: Thought leadership and B2B networking
  • Instagram & TikTok: Visual storytelling, brand engagement, and influencer collaborations
  • Facebook & Twitter (X): Community discussions, customer interaction, and direct response marketing

Social media is more than just posting—it’s about fostering a loyal community. I develop engagement strategies that:

  • Encourage conversations and meaningful interactions
  • Leverage UGC (user-generated content) to boost authenticity
  • Build relationships with influencers and brand ambassadors

I take a data-first approach, tracking key performance indicators (KPIs) such as:

  • Engagement rates, reach, and conversion metrics
  • Follower growth and sentiment analysis
  • ROI on paid and organic campaigns
Email Marketing: Driving Conversions & Retention

Email remains one of the highest-converting marketing channels—when done right. I craft email strategies that balance personalization with automation, ensuring your audience gets the right message at the right time.

Not all subscribers are the same. I segment audiences based on behavior, interests, and purchase history to create:

  • Welcome sequences that drive first-time engagement
  • Lead nurturing emails that move prospects down the funnel
  • Re-engagement campaigns to win back inactive subscribers

Every element of an email can impact performance. I run A/B tests on:

  • Subject lines and preview text
  • Email layout and CTA placements
  • Sending times and frequency

From the moment someone subscribes to your list, they should feel valued. I develop lifecycle strategies that:

  • Convert new leads into loyal customers
  • Optimize drip campaigns based on subscriber behavior
  • Automate renewal and upsell opportunities
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