Marketing isn’t just about promotion—it’s about psychology. The Persuasion Playbook dives into the science behind what makes messages stick, ads convert, and brands unforgettable. From cognitive biases and emotional triggers to storytelling and behavioral nudges, this section unpacks the strategies that shape consumer decisions. Whether you’re crafting a campaign, refining your messaging, or trying to break through the noise, these insights will help you create marketing that truly influences and persuades.
New Year’s Day, birthdays, Mondays—these moments spark action. Learn how to align your messaging with psychological “fresh starts” that motivate people to commit and convert.
There’s a reason repetition works. This post explores the Mere Exposure Effect and how subtle, repeated brand impressions increase trust—even when you’re not actively selling.
People buy emotionally, then justify logically. This article explores how marketers can tap into emotion-driven decisions to build stronger connections and conversions.
Yes, LinkedIn is important—but it’s not the whole picture. This post covers how smart B2B brands are using TikTok, Reddit, Instagram, and even Pinterest to grow influence and drive demand.
Reddit can be a goldmine or a minefield. This post shares how to advertise and engage on Reddit without getting downvoted into oblivion—and why relevance and transparency are everything.
As AI reshapes how we collect and use data, marketers have new tools—and new responsibilities. This post explores how to use AI-powered analytics ethically and effectively to create more relevant, responsive campaigns.
Experiential marketing has evolved far beyond pop-ups and booths. Here’s how brands are creating immersive, interactive touchpoints that merge real life with digital connection—and why those hybrid moments matter more than ever.
Search is no longer about rankings—it’s about relevance. Learn how AI and voice search are shifting how users find information, and what you need to do now to keep your content visible in an evolving search landscape.
What does romance writing have to do with marketing? A lot, actually. From emotional resonance to narrative pacing, this post explores how crafting compelling fiction taught me to write brand stories that connect—and convert.
In today’s decentralized world, brand control is a myth. This post explores how to navigate postmodern marketing by embracing fragmentation, co-creation, and adaptive brand storytelling.