For many B2B companies, social media marketing often starts and ends with LinkedIn. While LinkedIn is undoubtedly a powerful platform...
Marketing isn’t just about promotion—it’s about psychology. The Persuasion Playbook dives into the science behind what makes messages stick, ads convert, and brands unforgettable. From cognitive biases and emotional triggers to storytelling and behavioral nudges, this section unpacks the strategies that shape consumer decisions. Whether you’re crafting a campaign, refining your messaging, or trying to break through the noise, these insights will help you create marketing that truly influences and persuades.
In marketing, every interaction matters—but not all moments are remembered equally. According to the Peak-End Rule, people judge an experience based primarily on two key moments: The peak – The most intense (positive or negative)
Why do certain brands feel instantly familiar, even if you’ve never purchased from them? Why do you find yourself drawn to a product just because you’ve seen it multiple times? This isn’t just coincidence—it’s psychology.
When was the last time you made a completely rational purchase? Chances are, your most recent buying decision wasn’t just about facts, features, or price—it was about how the product made you feel. Research shows
For many B2B companies, social media marketing often starts and ends with LinkedIn. While LinkedIn is undoubtedly a powerful platform for B2B networking and lead generation, it’s far from the only social channel that can
Reddit isn’t just another social platform—it’s a community-driven ecosystem with deep engagement, strong opinions, and an aversion to traditional advertising. But when approached correctly, Reddit can be a powerful marketing and advertising channel for brands
The marketing landscape is evolving faster than ever, and artificial intelligence (AI) is at the forefront of this transformation. AI-powered data analytics is revolutionizing how brands understand their audiences, predict customer behavior, and optimize campaigns
Experiential marketing is no longer just about pop-up events or interactive displays—it’s evolving into an immersive, technology-driven experience that seamlessly merges digital and physical interactions. With advancements in AI, augmented reality (AR), virtual reality (VR),
Search engine optimization (SEO) is no longer just about keywords and backlinks—it’s evolving into a sophisticated, AI-driven strategy that prioritizes user intent, voice search, and real-time personalization. As artificial intelligence (AI) and voice technology continue
Marketing is about connection. It’s about understanding your audience, crafting compelling narratives, and evoking emotions that inspire action. As a marketing, creative, and CX professional, I spend my days analyzing consumer behavior and strategizing ways
Marketing has never been more complex. Gone are the days of one-size-fits-all messaging and linear consumer journeys. In today’s fragmented landscape, traditional strategies often fall short as consumer behaviors, values, and digital habits shift rapidly.