latest posts
amber tripp perez

I’m Amber Tripp—UX strategist, creative director, and behavioral marketing nerd with a not-so-linear path. I blend design thinking with behavioral science to build brands that connect and strategies that stick. I also write about mindset, leadership, and what it means to stay human—especially after cancer rewired the way I see everything.

Newest Articles
Three exploding spray-painted barrels with the word “DESIGN” across them and a bold red X over the center, symbolizing disruption in traditional aesthetics
Article

Intentional Mess: How to Harness the Anti-Design Trend Without Abandoning Good Design Principles

Anti-design is everywhere right now—gritty fonts, clashing colors, broken grids. But the best versions aren't messy by accident. They're intentionally designed to feel raw, real, and human. Here's how to embrace the movement without throwing your principles out the window....
Article

Are We Getting Smarter—Or Just Faster? Rethinking How We Use AI

AI tools promise speed, efficiency, and enhanced creativity—but a recent MIT study reveals a surprising downside: decreased brain activity, weaker memory, and lower curiosity. This post explores what’s really at stake when we let AI do the heavy lifting—and how to keep our thinking sharp in an age of convenience....
Article

Why AI Alone Won’t Save Your Marketing (But Behavioral Science Might)

AI can optimize a campaign. But it can’t inspire action on its own. The missing piece? Behavioral science. In this article, we explore how blending automation with human insight leads to smarter, more resonant marketing....
Article

The Quiet Restructuring of Digital Teams: How Tools Like Cursor Are Changing the Way We Build

Cursor, Copilot, and other AI pair programmers are doing more than just accelerating development. They're forcing digital teams to rethink who does what, when, and how. Here’s how smart teams are adapting....
Article

Why Express Checkout Options Might Be the Smartest UX Decision You Make This Year

When users hesitate at checkout, it’s rarely because they changed their mind—it’s because the process gave them time to. Here’s how fast checkout options like Apple Pay, Google Pay, Amazon Pay, and PayPal eliminate friction and help conversions stick....
Article

What Good UX Looks Like in 2025 (Hint: It’s Not About Looks)

Design trends come and go, but user experience is evolving in a deeper way. In 2025, good UX is about more than looking sleek. It’s about reducing cognitive load, building trust, and guiding action—intuitively....
Article

The First 3 Seconds: Designing Digital Experiences That Stop the Scroll

In a world where attention spans have shrunk to the size of a swipe, your website or landing page has about three seconds to earn a second look. If your digital experience doesn’t immediately signal value, emotion, or trust, users won’t wait around to figure it out. They’ll scroll on—or...
Article

The Psychology of Proof: Why We Buy What Others Endure

People don't connect with perfection. They connect with proof—especially when that proof comes from lived experience. In a digital world full of curated images and generic messaging, the most persuasive voice is often the one that has survived something real. When a story feels honest, it builds trust. And when...
Article

Why Short-Form Video Isn’t a Trend—It’s a New Language

Short-form video isn’t just a format—it’s a new grammar of communication. Here’s what that means for your brand, your strategy, and the way you connect with modern audiences....