Amber Tripp Perez

Figma + AI for Faster Front Ends: A Practical Workflow for React and Next.js

Most teams don’t lose time because anyone can’t do their job. They lose time in the gaps between jobs. Dev asks whether the “card” is a reusable component or a one-off. Design says it’s a component, but the file has three slightly different paddings. Someone realizes the mobile layout wasn’t...

Article

The Best Digital Marketing Tools and Tactics to Adopt in 2026

A practical, budgetable list of digital marketing tools and tactics worth adopting in 2026—grounded in real execution, real platforms, and what holds up for both B2B and B2C teams....

Article

When Your Audience Knows It’s AI: How to Keep Your Brand Trustworthy

AI can make your brand look polished and completely forgettable. This article explores how to use AI in your creative process without losing texture, trust, or a human voice....

Article

The Remote Meeting Paradox: More Talk, Less Connection

Remote meetings often reward the loudest voices. This post explores how leaders and teams can protect airtime, practice real listening, and create a culture where ideas actually land....

Article

Headless, Hybrid, or Traditional CMS: Choosing the Right Stack for Real Humans

Choosing between a traditional, headless, or hybrid CMS can feel like a purely technical decision. It isn’t. This post breaks down each model through the lens of editors, developers, and end users so you can pick a stack that supports real content workflows, multi-channel experiences, and long-term flexibility without overengineering...

Article

Designing for Different Brains: Using DISC to Shape Better Marketing and Customer Experiences

This post reframes audience research through the DISC model—Red, Yellow, Green, and Blue—so you can spot behavioral patterns in your data and design experiences that match how different personalities make decisions....

Article

The New Attention Funnel: Designing Campaigns for People Who Don’t Want to Look Up

Most buyers aren’t giving your campaign their full attention. They’re skimming between notifications and tabs. This post reframes the classic funnel as attention windows and shows how to design campaigns that earn one more second, then another, until you finally win real focus with creative, UX, and media working together....

Article

Designing a Brand for Both Buyers and Employees

Most brand work is either outward-facing (“What do customers think of us?”) or inward-facing (“How do we attract talent?”). The problem is that your buyers and your employees experience the same company. When the story they’re told doesn’t match the reality inside, trust erodes fast. A modern brand has to...

Article

Accessibility as a Competitive Advantage, Not a Checklist

Accessibility is often treated as a late-stage checklist item, but it is one of the fastest ways to improve overall UX, expand your market, and build trust. This post reframes accessibility as a strategic advantage and walks through concrete, realistic ways to bake it into design, development, and content from...

Newest FAQs

FAQ

How Can I Make My Brand Feel More Human in a Digital-First World?

The Problem With Most Digital Branding When everything moves online, many brands default to looking clean, efficient, and safe. They prioritize templates over tone, and automation over connection. But while consistency matters, polish alone doesn’t build trust. People don’t want to interact with brands that feel distant or overly produced....

FAQ

What’s the Best Way to Test a Landing Page?

Testing your landing page shouldn’t feel like guesswork. Here’s how to structure A/B tests that actually lead to better conversions, deeper insights, and more confident decisions....

FAQ

What Is Hyper-Personalization in Marketing—And How Do You Actually Use It?

Most marketers stop at basic personalization—but your audience expects more. Here’s how hyper-personalization works, what makes it powerful, and how to use it without losing the human touch....

FAQ

How Do I Create a Customer Journey Map That Actually Helps My Business?

A customer journey map shouldn’t be a pretty poster that sits on a wall. It should be a practical tool that helps you see your business from your customer’s perspective—and make smarter decisions because of it....

FAQ

How Can I Improve My Website’s UX Without a Full Redesign?

You don’t need to tear down your website to improve the user experience. With a few thoughtful changes—like simplifying navigation and clarifying your calls to action—you can make your site easier to use and more effective without a costly redesign....

FAQ

How Do I Control the Images That Show Up for My Business in Google Search?

Old photos, bad angles, irrelevant logos—your image results might not reflect your brand. This article explains how to clean them up and make sure the right visuals rise to the top....

FAQ

How Can I Manage Bad Reviews and Improve My Online Reputation?

Negative feedback online feels personal—but it’s also a chance to build credibility. This post shares how to handle reviews like a pro and create a reputation that actually works in your favor....

FAQ

How Do You Optimize Content for Google’s AI Overviews (SGE)?

AI Overviews are changing search results—fast. This guide shows how to structure content for inclusion in AI-generated answers, so your expertise stays visible in evolving SERPs....

FAQ

How Do I Boost My Professional Web Presence (and Bury Personal Results)?

Want the first page of Google to show what you want? This post shares how to strengthen your professional presence while pushing old or personal content down the rankings....

Newest JOURNAL ENTRIES

Journal Entry

Intelligence Isn’t Wisdom (And Other Things Cancer Taught Me)

I can understand a medical explanation and still fall apart in a parking lot ten minutes later. That used to confuse me, mostly because it felt irrational. I assumed knowledge would do most of the emotional heavy lifting. If I could learn enough, ask enough questions, follow the plan precisely,...

Journal Entry

The 1–3–5 Rule: My Favorite Way to Keep My ADHD (Mostly) in Check

My ADHD loves big plans and then forgetting all of them. The 1–3–5 rule is how I keep that from running my life: one workout, three acts of basic care, five small learning blocks every day. Paired with a Sunday planner ritual, it turns to-do lists into actual promises I...

Journal Entry

The Company You Keep: The Real Power of Positive People

There are people who change the temperature of a room the second they enter. Not because they’re loud or relentlessly cheerful, but because they carry a steady kind of “we’ll figure it out.” Spend enough time with them and your shoulders drop, your thoughts unclench, and the next step stops...

Journal Entry

Radiation Recovery and the Mental Fog No One Warns You About

Over a year after head and neck radiation, I still experience cognitive fog—quiet, persistent, and hard to explain unless you’ve lived through it. This isn’t ADHD. It isn’t distraction. It’s recovery. And some days, it feels like trying to think through glass....

Journal Entry

Turning My ADHD Into a Creative Superpower

For years, ADHD made me feel unpredictable—even unreliable. Now I see the patterns for what they are: energy, momentum, instinct, and yes, creativity. Here's how I work with it instead of against it....

Journal Entry

When My Brain Can’t Create, I Rearrange Furniture

When the strategic or creative part of my brain starts to dim, I don’t walk away—I shift gears. I make something small, something physical, something beautiful. It’s not about distraction. It’s about sparking the return....

Journal Entry

From Breathless to Unstoppable – I Climbed 3 Times!

A little over a year ago, I was coming up the stairs from my basement when I had to stop halfway. I remember sitting down, winded and disoriented, wondering why something so simple felt suddenly impossible. At the time, I didn’t know that a tumor was growing in my nasal...

Journal Entry

What I Know Now About Rest That I Didn’t at 25

At 25, I thought rest was something you earned. Now I know better. Rest isn’t a reward—it’s a necessity. A form of strength. A skill worth practicing. In this journal entry, I reflect on how my understanding of rest has evolved—and what it truly means to protect your energy without...

Journal Entry

Climbing Toward Something New: Why the Fight for Air Climb Matters to Me

After months of recovery on my own journey, I’m taking on the Fight for Air Climb at Soldier Field—not just to raise funds, but to reclaim something personal. This is about healing, purpose, and turning trauma into action....