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amber tripp perez

I’m Amber Tripp—UX strategist, creative director, and behavioral marketing nerd with a not-so-linear path. I blend design thinking with behavioral science to build brands that connect and strategies that stick. I also write about mindset, leadership, and what it means to stay human—especially after cancer rewired the way I see everything.

Newest Articles
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The Hidden Tax of “Polished” Work: Why Over-Editing Kills Original Ideas

Over-editing feels like care, but it often slows learning and sands off the ideas people remember. This post shows a simple three-pass workflow, concrete examples, and fast metrics you can track in 48 hours to ship with more clarity and better results....
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The State of Digital Marketing in 2025

Marketing shifted: search answers in-SERP, creators shape trust, marketplaces close buys, and AI speeds cycles. Here’s how to turn those shifts into pipeline and revenue—with clear roles and measurement....
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Communication by Design, Concentration by Choice

Always-on culture is taxing your team’s focus. Learn a simple system—response classes, focus blocks, and office hours—to protect deep work without hurting collaboration....
Three exploding spray-painted barrels with the word “DESIGN” across them and a bold red X over the center, symbolizing disruption in traditional aesthetics
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Intentional Mess: How to Harness the Anti-Design Trend Without Abandoning Good Design Principles

Anti-design is everywhere right now—gritty fonts, clashing colors, broken grids. But the best versions aren't messy by accident. They're intentionally designed to feel raw, real, and human. Here's how to embrace the movement without throwing your principles out the window....
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Are We Getting Smarter—Or Just Faster? Rethinking How We Use AI

AI tools promise speed, efficiency, and enhanced creativity—but a recent MIT study reveals a surprising downside: decreased brain activity, weaker memory, and lower curiosity. This post explores what’s really at stake when we let AI do the heavy lifting—and how to keep our thinking sharp in an age of convenience....
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Why AI Alone Won’t Save Your Marketing (But Behavioral Science Might)

AI can optimize a campaign. But it can’t inspire action on its own. The missing piece? Behavioral science. In this article, we explore how blending automation with human insight leads to smarter, more resonant marketing....
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The Quiet Restructuring of Digital Teams: How Tools Like Cursor Are Changing the Way We Build

Cursor, Copilot, and other AI pair programmers are doing more than just accelerating development. They're forcing digital teams to rethink who does what, when, and how. Here’s how smart teams are adapting....
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Why Express Checkout Options Might Be the Smartest UX Decision You Make This Year

When users hesitate at checkout, it’s rarely because they changed their mind—it’s because the process gave them time to. Here’s how fast checkout options like Apple Pay, Google Pay, Amazon Pay, and PayPal eliminate friction and help conversions stick....
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What Good UX Looks Like in 2025 (Hint: It’s Not About Looks)

Design trends come and go, but user experience is evolving in a deeper way. In 2025, good UX is about more than looking sleek. It’s about reducing cognitive load, building trust, and guiding action—intuitively....