CX vs. UX: A Quick Definition Customer experience and user experience are often confused—but understanding the difference between CX and...
What Most Marketing Strategies Miss Traditional marketing strategies often start with internal goals: launch this, sell that, increase X%. The...
What Is Brand Positioning, Really? At its core, brand positioning defines the space your brand occupies in the minds of...
What Is Bounce Rate—and Why Should You Care? Bounce rate measures how many visitors leave your site after viewing just...
Why customer journey maps exist Most businesses look at metrics in isolation: open rates, conversion rates, CSAT scores. But customers...
Is It Time for a Website Redesign? Redesigning your website is a big investment—not just in cost, but in time...