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Welcome to my world, where the fusion of behavioral science and marketing creates strategies that resonate and engage. With a career spanning over 16 years, I’ve journeyed from the intricate realms of UX design and development to the dynamic forefront of marketing direction. My path has been one of continuous growth, guided by a passion for understanding the human element behind every click, every decision, and every interaction.
My career began in the trenches of UX design and development, where I learned the profound impact of user-centered design on engagement and conversion. This foundation in UX was the perfect springboard into the broader world of marketing, where I discovered my true calling. I’ve since dedicated myself to mastering and merging the principles of behavioral science with marketing strategies, always with the goal of creating more meaningful, impactful connections between brands and their audiences.
As a leader, I am deeply committed to a hands-on approach, believing that the best way to inspire is to lead by example. I’m actively involved in every project, working alongside my team to innovate, execute, and refine strategies that not only meet but exceed our objectives. My philosophy is simple: set up each team member for success, empower them with knowledge, and watch them—and our clients—flourish.
I am a lifelong learner, constantly seeking new insights and perspectives to enhance my skills and understanding. This passion for knowledge extends beyond personal growth; I am dedicated to sharing what I learn with others. Whether through mentoring my team or speaking at industry events, I believe in the power of shared knowledge to elevate the entire field of marketing.
I’m currently channeling this passion into two exciting ventures: an upcoming book on behavioral-based marketing and a series of masterclasses designed to equip marketers with the tools they need to truly connect with their audiences. If you’re interested in diving deeper into the world of behavioral marketing, sign up for my class and join me on this fascinating journey.
Now, let’s get a little personal. When I’m not dissecting marketing data or crafting strategies, you can find me indulging in my passion for creative writing. Under a pseudonym, I’ve even achieved best-selling status as a romance author. It’s a world away from marketing, but storytelling is a thread that connects both worlds.
My two spoiled dogs are my constant companions, whether I’m working from my home office or unwinding after a long day. And while I might be learning survival skills (you never know when they might come in handy!), more often than not, I’m just enjoying the peace of doing absolutely nothing with them.
Outdoors is where I recharge, be it camping in the wilderness, hiking scenic trails, or simply enjoying nature. And when I’m home, I’m either lost in a new home decor project, transforming spaces to reflect the beauty I find in the world around me, or coming up with my next business venture with my husband.