For months after my cancer diagnosis and surgery, all I could think about was getting back to “normal.” I clung...
I’ve spent the last 17 years exploring the space where human behavior and brand experience overlap. From UX design to full-scale marketing strategy, my work is about helping brands meet people where they are—emotionally, practically, and psychologically.
I began in the world of UX design and development, where I learned early on that good design doesn’t just look good—it feels right. That understanding of user behavior naturally evolved into a broader fascination with marketing: how we communicate, influence, and build trust.
Today, I apply behavioral science to branding, strategy, and creative direction, with one goal in mind—to make every message matter. I’ve led teams across industries, developed campaigns that move people, and reimagined customer journeys that actually work the way humans do.
As a leader, I stay close to the work. I believe in empowering teams, not just managing them. I collaborate, test, refine, and iterate alongside the creatives, strategists, and developers I work with—because great ideas don’t come from silos; they come from shared vision.
In 2024, I was diagnosed with a rare form of nasal cancer that led to a total rhinectomy and the start of a long, multi-stage reconstructive journey. That experience didn’t just reshape my body—it reshaped my view of human behavior in a way no textbook or workshop ever could.
I learned firsthand how mindset influences perception. How the same experience—pain, change, uncertainty—can feel completely different depending on the story we attach to it. What could’ve been a tragedy became a lens for growth, empathy, and clarity. I now bring that same awareness to my work—more attuned to the emotional layers behind every user, every customer, every human on the other side of the screen.
For most of my life, “high functioning” was a compliment. It meant I could get things done, no matter what.Show...
For months after my cancer diagnosis and surgery, all I could think about was getting back to “normal.” I clung...
The funny thing about facial reconstruction is that it doesn’t just rebuild your face.It forces you to rebuild everything around...
There’s a moment after trauma where the world continues—but you don’t.People ask how you’re doing. You smile. You say, “I’m...
There are few things more terrifying than being strapped down—unable to move, unable to see, unable to escape—and told to...
There’s a strange irony in losing your nose:suddenly, you can’t stop being seen. Not seen, like “noticed.”Seen, like stared at....
Outside of work, I write best-selling romance novels under a pen name—because storytelling is my favorite kind of problem-solving. My two spoiled dogs keep me company while I work, and when I’m not writing or strategizing, I’m probably learning something new. Piano, languages, even wilderness survival—I love a challenge.
Nature is my reset button. I camp, hike, kayak, and trail-walk every chance I get. At home, you’ll find me elbows-deep in home decor projects, songwriting with friends, working on my new cancer foundation, or dreaming up the next business venture with my husband (who also happens to be a musician).
This isn’t just a career—it’s a creative, behavioral, and deeply human pursuit. Thanks for being here.
