Growing up with ADHD meant I was endlessly curious—and constantly pulled in opposite directions. One side of me craved beauty, story, and self-expression. The other? Patterns, systems, logic, and the quiet thrill of solving complex problems. So when it came time to choose a major, I didn’t.
Not really.
I majored in fine arts. But on the side, I dove headfirst into behavioral psychology and web development. I couldn’t help it. I was obsessed with both the why behind human behavior and the how of building things that work. In hindsight, I wasn’t indecisive—I was integrating. That tension—between right-brain storytelling and left-brain strategy—became the through-line of my career. It’s what led me into UX design, where form meets function. And it’s what eventually drew me into brand strategy and behavioral marketing, where every choice is both an art and a science.
In 2024, I was diagnosed with a rare form of nasal cancer. Within months, I underwent a total rhinectomy and began a multi-stage reconstructive journey that’s still unfolding.
That experience didn’t just reshape my body—it rewired how I see human behavior.
Suddenly, I wasn’t studying how people cope with pain or uncertainty—I was the case study. I learned how powerfully mindset shapes our experience. How two people can walk through the same storm and walk out with wildly different stories.
It could’ve broken me. But instead, it gave me something rare: clarity. I learned to pay closer attention to the narratives we build, the emotions we hide behind data points, and the invisible barriers that shape every interaction.
That insight now flows into every part of my work. I see users differently. I see customers differently. I see humans differently.
I’m always creating something—writing romance novels under the name Trinity Dunn (because I’ll never stop loving a good love story), painting when my thoughts won’t quiet, or playing piano to let the emotion out. Some days are structured and focused; other days, I just follow where the creative spark leads.
Language learning is another passion of mine. It sharpens my focus and gives my brain a reset—equal parts discipline and escape. Lately, I’ve been juggling grammar drills and vocabulary flashcards alongside client presentations and romantic plotlines, and somehow it all works.
At the center of it all is family. I’m endlessly grateful for my siblings—their quirks, their humor, their unwavering loyalty—and for the kind of friendships that turn weekends into lifelong memories: wine, coffee, karaoke, and laughter that always lingers.
Nature is my place to unplug. Whether I’m hiking, kayaking, or camping, being outdoors grounds me. At home, I’m usually laughing with my two overly attached dogs or deep into a creative jam session with my husband. Music’s a constant for us—singing, piano, writing together—it’s where we connect most naturally.
I’ve also got a soft spot for sports and style. I’m a lifelong Cubs and Bears fan—loyal through heartbreak and hopeful every season. And fashion? That’s just another outlet for storytelling. Whether it’s timeless or bold, how I dress reflects who I am in the moment.
Whether I’m writing, building, painting, or planning, it all comes from the same place: a desire to learn, to create, and to make something meaningful. That rhythm shapes how I live—and it’s what I bring to every project, brand, and story I have the privilege to shape.
