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AI tools promise speed, efficiency, and enhanced creativity—but a recent MIT study reveals a surprising downside: decreased brain activity, weaker...

The Psychology of Proof: Why We Buy What Others Endure

People don’t connect with perfection. They connect with proof—especially when that proof comes from lived experience. In a digital world full of curated images and generic messaging, the most persuasive voice is often the one that has survived something real. When a story feels honest, it builds trust. And when it reflects our own struggles, it makes us act.