Blog
from the
Featured: Why Most Advertising Doesn’t Work—And What to Do Instead
The problem with most advertising isn’t creativity or budget—it’s behavioral friction. If your ads aren’t performing, there’s a good chance...
Read More

Designing Meetings for Energy, Not Exhaustion

Amber Tripp Perez April 28, 2025

Good meetings don’t happen by accident. This post outlines how to structure time, expectations, and participation to create meetings people leave better than they entered.