April 1, 2025 - Amber Tripp

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Featured: Why Most Advertising Doesn’t Work—And What to Do Instead

The problem with most advertising isn’t creativity or budget—it’s behavioral friction. If your ads aren’t performing, there’s a good chance...

How to Future-Proof Your UX with System-Based Typography and Fluid Spacing

Amber Tripp Perez April 1, 2025

Design that holds up across screen sizes starts with smart systems. Learn how to build a UX foundation using modular type scales and spacing tokens that keep things responsive and readable.

The Imperfect Human Element: Why I Stopped Designing for the Best-Case Scenario

Amber Tripp Perez April 1, 2025

Ideal users don’t exist. This post shares what happens when we stop designing for best-case scenarios and instead build for the quirks, flaws, and unpredictability of real people.