March 25, 2025 - Amber Tripp

Featured: How to Structure Your Website for AI-Driven Search (Like SGE and ChatGPT Plugins)

We’re no longer designing just for search engines. We’re designing for AI. As tools like Google’s Search Generative Experience (SGE),...

The Zeigarnik Effect in Brand Storytelling: How Unfinished Narratives Create Engagement

Amber Tripp Perez March 25, 2025

Why do cliffhangers keep us glued to a show, even when we’re ready to call it a night? Why do half-told stories feel more memorable than complete ones? It’s not a fluke—it’s behavioral science. The

Leading Without Control, Creating Without Fear: What Adlerian Psychology Offers Creative Professionals

Amber Tripp Perez March 25, 2025

There’s no shortage of books promising to transform your leadership, sharpen your creative instinct, or unlock your next big marketing idea. But if you’re a marketing or creative director, your job sits at the crossroads