March 25, 2025 - Amber Tripp

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Featured: Why Most Advertising Doesn’t Work—And What to Do Instead

The problem with most advertising isn’t creativity or budget—it’s behavioral friction. If your ads aren’t performing, there’s a good chance...

The Zeigarnik Effect in Brand Storytelling: How Unfinished Narratives Create Engagement

Amber Tripp Perez March 25, 2025

People remember what’s unresolved. This post explores how open loops and incomplete stories can drive engagement, deepen brand interest, and improve message recall.

Leading Without Control, Creating Without Fear: What Adlerian Psychology Offers Creative Professionals

Amber Tripp Perez March 25, 2025

Adlerian psychology reframes leadership and creativity around contribution, not control. Learn how to apply its ideas to foster healthier teams, freer thinking, and better results.