March 20, 2025 - Amber Tripp

Featured: How to Structure Your Website for AI-Driven Search (Like SGE and ChatGPT Plugins)

We’re no longer designing just for search engines. We’re designing for AI. As tools like Google’s Search Generative Experience (SGE),...

How to Create Accessible Focus States for Keyboard and Screen Reader Users

Amber Tripp Perez March 20, 2025

Web accessibility is not just about compliance—it is about inclusion. Users who rely on keyboard navigation and screen readers need clear, visible focus indicators to move through a website efficiently. Unfortunately, many websites neglect focus

The Psychology of Color: How Brands Use It to Influence Consumer Behavior

Amber Tripp Perez March 20, 2025

Color is more than just a visual element in branding—it is a powerful psychological tool that influences perception, emotions, and consumer decision-making. Studies show that color increases brand recognition by up to 80%, and nearly