February 1, 2025 - Amber Tripp

Featured: How to Structure Your Website for AI-Driven Search (Like SGE and ChatGPT Plugins)

We’re no longer designing just for search engines. We’re designing for AI. As tools like Google’s Search Generative Experience (SGE),...

The New Era of Experiential Marketing: Merging Digital and Physical Worlds

Amber Tripp February 1, 2025

Experiential marketing is no longer just about pop-up events or interactive displays—it’s evolving into an immersive, technology-driven experience that seamlessly merges digital and physical interactions. With advancements in AI, augmented reality (AR), virtual reality (VR),

The Halo Effect: How Your Brand’s Visuals Shape Consumer Perception

Amber Tripp Perez February 1, 2025

First impressions matter, and nowhere is that more evident than in branding. The Halo Effect, a psychological phenomenon where one positive trait influences overall perception, plays a crucial role in how consumers view businesses. In