April 16, 2025 - Amber Tripp

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Featured: Are We Getting Smarter—Or Just Faster? Rethinking How We Use AI

AI tools promise speed, efficiency, and enhanced creativity—but a recent MIT study reveals a surprising downside: decreased brain activity, weaker...

Account-Based Marketing Explained: What It Is, Why It Works, and How to Apply It Today

Amber Tripp Perez April 16, 2025

ABM isn’t just a buzzword—it’s a strategic shift. This article walks through what account-based marketing really looks like in practice and how to apply it without overcomplicating your funnel.

From Policy to Practice: How Company Values Actually Get Lived

Amber Tripp Perez April 16, 2025

Most companies have values—but do they live them? This post dives into how to bridge the gap between aspirational language and real-world decision-making, from leadership to customer service.

Designing for the Scroll: Why Top-Heavy Layouts Are Failing in 2025

Amber Tripp Perez April 16, 2025

Above-the-fold obsession is outdated. This post explores how to design for natural scrolling behaviors, creating flow and pacing that mirrors how people actually browse.